Sprite - official beverage partner at the 2026 Coaches Congress
The EuroLeague Head Coaches Board is proud to present its partnership with Coca-Cola HBC Greece starting from the 2026 EHCB Coaches Congress.
Sprite, the official partner of the EuroLeague, is now also connected with the game’s masterminds, helping them stay fresh and cool when the stakes are high.
One of the world’s most iconic brands, already associated with the EuroLeague, is also associated with some of the world’s best coaches, who welcome this new synergy.
“We are happy that a brand like Sprite is helping us promote the sport that we all love, giving us the chance to elevate our events and amplify our message.”
Goran Sasic EHCB Executive Director
The first step is the direct continuation of Sprite’s presence on the Telekom Center Athens basketball court during the 2026 EHCB Coaches Congress.