Goran was born and raised up in Berlin Germany and after he finished the gymnasium there he decided to move to Belgrade for the purpose of signing up with the College for Sports Coaches in Belgrade Serbia. After he graduated he went on to receive a bachelor in Sports Coaching Technologies where his thesis was about opponent team scouting. Last but not least he graduated from the Euroleague Basketball Institute Master in Marketing and Communication and the Euroleague Basketball Institute Master in Sports Management and Marketing. Goran used to work in three different clubs as Chief of Basketball Operations, Assistant Coach and Player and Member Service Manager before joining Euroleague Basketball. At Euroleague Basketball he worked in the Basketball Operations department where he administered a league wide scouting server, held correspondence with EuroLeague and EuroCup Coaches and Team Captains and managed the EBI Master in Sports Management and Marketing and the Sports Business MBA by EB Institute.

Jelena was born in Serbia but has spent the majority of her life in Australia. She is a professional basketball coach and currently serves as the head coach of Fortaleza Basquete Cearense, a men’s team competing in Brazil’s top-tier NBB league. Throughout her career, Jelena has coached across the United States, Australia, and Europe. She is a graduate of the EHCB Head Coaches Academy and a proud member of its inaugural class, the 1st generation.

A journalist since 1996 he has also contributed as an outside consultant to EHCB since its institution. He has worked on numerous Greek media, including digital, print, and television always covering basketball while being present in most major tournaments. In 2012 he co-created Eurohoops which has emerged as the most prominent basketball-related media outside the US with a global reach and a huge presence in European basketball. He is also currently an NBA play-by-play announcer and commentator for the Greek television service COSMOTE TV.